Mark Fromberg is the past President of the Across The Lake Swim Society (ATLSS), after spending several years as the Race Director of the Interior Savings Across the Lake Swim, an event that has been ongoing since 1949. Mark is also a local primary care physician, a co-developer of the “Exercise is Medicine” initiative here in Kelowna, and a past medical co-director of Ironman Canada; he has provided medical support in the medical tent of the Kona Ironman World Championships for the last 7 years. After learning how to swim as an adult, he has competed in dozens of triathlons and open water swims, including the Escape from Alcatraz, the Kona Ironman Hoala Swim, several Kukio Blue Water swims, several more Interior Savings Rattlesnake Island swims, and of course, the Interior Savings Across the Lake Swim. Swim skills development, open water safety and enjoyment in open water remain his primary focus.